Already this week, thousands of Kony supporters have contacted the African Union, the United Nations, global leaders, and heads of state, asking them to support international efforts to end LRA violence. And today, April 20, , people all around the world will be serving their local communities and promoting justice for Joseph Kony in creative and constructive ways.
The event—complete with music, a screening of KONY , a soccer match, and a peace march—set the tone for Cover the Night activities around the world. Respectful, collaborative, and promoting international justice. Kony had, in reality, really very little to do with Russell. The rightness or wrongness of the campaign's message is right or wrong regardless of the guy who's amplifying it. As integral as Russell was to the creation of the video -- and to the story it told -- he was separate, actually, from the video's message.
And from the moral weight, such as it was, that that message conveyed. In the age of social media, though, that separation is easy to forget. When our information is increasingly mediated through the filters of our friends, we are taught to treat information itself as a function of the person who has delivered it to us.
This is how we make sense of the Internet; it's how we know what to trust and what to dismiss, what to click and what to ignore. Our friends are our filters. And that's a good thing: It helps us to know and to navigate the chaos that is, almost literally, the free flow of information.
Invisible Children have now given us a textbook example of how to effectively use a specific media to target an audience comprised of digital natives. In this instance, Kony could also — because of the stumbles and the problems with the offline component of the campaign - be read as a missed opportunity. Portsmouth Climate Festival — Portsmouth, Portsmouth. Edition: Available editions United Kingdom.
This article is more than 9 years old. Few heed campaign's call to cover cities across the world with posters and murals of wanted Ugandan warlord. A shot from Kony documentary projected on a New York building. Reuse this content.
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